I used to increase my business results with a large amount of time spent on it, books read, and trainings attended. All the experience in sales and marketing that I obtained, I immediately implemented into my business and opened up new horizons. But at some point, this stopped working. The results were there, but they couldn’t be called breakthroughs.
I always aimed for multiple growth, and a 10-20% increase was a failure for me. I was used to being able to increase metrics exponentially, as I did before in business.
Later, I found out how to make the next breakthroughs, and the answer was not where I expected it to be. It wasn’t in another business or personal productivity book. It’s outside the realm of marketing, sales, and team building experts. Actually, it’s already hard for me to find a qualified consultant in this field for my business.