GPT Party 3.0, the largest Russian-language networking event dedicated to artificial intelligence, took place in Silicon Valley on March 9-10. More than 450 people gathered at Plug and Play to meet leading experts, entrepreneurs and investors, discuss the latest trends in artificial intelligence and gain practical knowledge.
The panel discussion “Predictable Success: The AI
The speakers of the panel discussions were: Mikael Yan, Alex Koloskov, Valentin Vasilevsky, Dan Brodovitch; the moderator of the discussion and the author of questions was Andrey Novikov.
How do you currently use AI in your businesses and startups? What marketing strategies do you employ?
Valentin Vasilevsky: “The entire design of our Business Booster accelerator website was created using neural networks, in particular Midjourney. We have developed our own unique style that perfectly conveys our vision of the brand. It can be seen both in our products and in educational materials for entrepreneurs.
In addition, we actively use artificial intelligence in sales and in working with clients. For example, we use Perplexity and ChatGPT 4.0 to collect information about client companies before meeting with them. This information includes data on the number of employees, key characteristics of the company, and the main problems in their industry. When our consultants communicate with business owners, already having this information, it creates the impression of deep knowledge and understanding of the situation, which significantly improves the quality of sales.”
Mikael Yan: “We specialize in helping businesses use artificial intelligence in marketing. Our ManyChat platform is a tool for sales and marketing via messengers such as Instagram, WhatsApp, Telegram and Facebook. We also actively use ManyChat for our own purposes. Our account has more than 100,000 subscribers, it is also an important channel for attracting customers.
Today, sales and marketing are merging. Previously, marketing consisted of creating creatives and attracting traffic to the landing page. Then came the collection of leads and their processing, which often included transferring customers to managers and sales. With the use of artificial intelligence, online marketing becomes more personalized and effective, turning marketing into sales and changing the entire business model. As a result, businesses can achieve high conversions without large teams of sales managers.”
Dan Brodovitch: “I have two areas of application for AI. On a personal level, it helps me write documentation, translates into Chinese in real time, and creates contextual subtitles.
On a professional level, I am engaged in the development of responsible and controlled AI at TikTok. We form principles and practices in the field of artificial intelligence and promote them. We are also developing a user interface that helps users choose the content that is most relevant and interesting for them and escape the slavery of social media algorithms. We strive for AI to serve people, helping them achieve their goals. Finally, we create positive use cases. For example, we launched educational content on TikTok, which is used by many teenagers in America. We also support various initiatives that are close to us.”
Alex Koloskov: “One of the most significant aspects for me is the use of artificial intelligence to create creatives in advertising. We have noticed that ads created using AI have clickability several times higher than traditional ads, thanks to the generation of diverse content and the ability to quickly test ideas. We actively use Stable Diffusion, and I especially believe in the use of open enterprise solutions on Open Source.
I run a school for photographers, and we have an educational block where we teach people not to be afraid of artificial intelligence. We show how to use AI as a tool not only in Photoshop, but also to create unique scenes and turn them into reality, achieving a cool result with minimal costs.”
What specific steps would you recommend taking today to successfully implement artificial intelligence in marketing in your business?
Valentin Vasilevsky: “The first thing I did was to actively promote the culture of adopting new marketing tools in my team. I started demonstrating to my employees the benefits of using ChatGPT, Perplexity, and Jasper AI. To let the team understand how effective these tools can be, it is better to install paid versions, since free solutions are often less effective due to model limitations.
Once team members experience the benefits of fast, high-quality, and efficient task execution using artificial intelligence, they will become interested in further implementation of these technologies.
ChatGPT, Perplexity, and Jasper AI can be a good starting point for those who are just starting to implement AI in marketing.”
Mikael Yan: “I fully support Valentin on this issue. I think the key to implementing AI in any area is being open to new tools and willing to try them. This way you can find the tools that work best for your business.
We have several offices in our company, and most of the development takes place in Europe. When employees moved from different countries, there were difficulties in communicating in different languages. One day, I suggested using ChatGPT 4.0 to automatically translate and adapt messages. Although using ChatGPT may blur your personal communication style a little, it helps prevent misunderstandings. I believe that the next step in development is developing your own style of writing messages.
Starting with such simple steps, we gradually get used to using technology and begin to see how it can improve work.”
You have lived in Silicon Valley for a long time. How do you feel about the changes that will happen in a year? What trends should be taken into account and what should founders be prepared for now?
Alex Koloskov: “Any content we see, be it images or videos, will raise doubts. We will not be able to immediately determine whether it is AI-generated or human-created. Therefore, a special service will emerge, but this game will also be lost, as artificial intelligence will learn and develop faster. We will have to live with this, but eventually we will learn to perceive information with a large number of deepfakes.”
Dan Brodovitch: “Currently, most marketers operate several AI tools: they create a prompt and brainstorm on one, then create images in another and transfer it to a third. However, in six months or a year, I think this practice will become a thing of the past. Why drag information from one place to another when it can be done with a single AI-based tool faster and more efficiently?
This will increase the creativity of talented people, they will be able to create and promote their ideas faster. People who can effectively work with artificial intelligence will increase their productivity by tens or even hundreds of times compared to regular employees. Will such integration lead to a singularity, when only those who can closely collaborate with artificial intelligence will remain afloat? Perhaps. The rest may find their place in the field of art or other areas, for example, in museums. It will be similar to the situation with vinyl records: cool, but not for the mass market.”
Mikael Yan: “It is clear that the automation wave is gaining momentum, and it will inevitably go beyond business tools and reach everyday communication. Eventually, everyone will have their own personal assistant who will interact with other agents. This will lead to an interesting dynamic in marketing, where agents will coordinate their actions. They will communicate with each other and make decisions based on information about the user.
The only reason why it may take longer is due to technical limitations of the API. For example, personal chats on Instagram or Telegram cannot be automated due to API limitations. However, even with these limitations, I believe that this is an inevitable process.
At ManyChat, we are already working on using artificial intelligence to improve interactions with your audience. We want the AI
As for the future, even Emad Mostak, CEO of Stable Diffusion, cannot say for sure say what will happen in two years. The development of artificial intelligence is a complex process with many variables, and it is difficult to predict. The only thing I would like to emphasize is that the main skill for people will be the skill of working with their consciousness. In a period of constant change, it is important to be able to quickly adapt and learn.”
